known to men; it is not advertised anywhere, it is not displayed anywhere; they rarely see any one reading it; they cannot get it on the newsstands, and, in short, they cannot imagine who reads it. This is hard to combat.

Another reason given by those who refuse to advertise in the Woman's Journal is that the advertiser or the advertising agent does not believe in equal suffrage, or to use his own expression, he is "not a suffragette." He is sure that no one would ever advertise in the paper unless he believed in votes for women, and frankly, he does not want his friends to be given a chance to tease him about "this suffragette business."

Since the Journal is a national paper, it ought, of course, to have national advertising, but national advertisers require at least 50,000 circulation, we are told. If the Journal's circulation were local, it could get plenty, but local advertising, of course, does not properly belong in a national paper, for all except the local circulation is a waste for it.

If the present circulation of the Journal were in one State or in one section of the country, say in the West, the Middle West, or in New York and New England, the paper could get more advertising than it could carry. But its circulation is scattered over the whole country, and while this spoils it for local advertising, its circulation is not yet large enough to enable it to get much national advertising.

To an advertising agent who has seen in a suffrage parade in New York, Boston, Philadelphia, or Washington from 10,000 to 50,000 suffragists, it is hard to explain why the national paper going to forty-eight States, has less than 30,000 subscribers. He expects that the organ of the movement has at least 75,000 subscribers. When he learns the truth, it is impossible to talk with him further.

In a nutshell, then, what the advertising department needs is that great body of non-subscribing suffragists to enroll as readers. Think of that 68,000 whose names and addresses we have! If we only had them on our lists, if they stood back of us, advertisers would be glad to consider us.

What, then, can suffragists do for the advertising department? They can do three things.

(1) Increase the number of readers of the paper.

(2) Read the advertisements we print and patronize every advertiser possible, letting him know why they do so: and

(3) Unite to bring pressure to bear on advertisers so they will advertise with us.

Imagine what would happen if twenty suffragists in each city in the country were to call on the advertisers doing business there and urge them to advertise in the Journal! They would simply put the Journal on the advertiser's map!

=Prints and Reprints=

[Illustration: William Lloyd Garrison A Life-long Friend of the
Journal]

"Your editorial in this week's issue deserves a wider circulation. It ought to go to thousands who are not yet with us. Can you reprint it for more general distribution?" Such requests have led us from time to time to reprint something which has appeared in the paper. If it is reprinted soon after it is current in the paper, it can be furnished at a cheaper rate than if the type had to be set for pamphlet or leaflet use alone. There is usually a good demand for what we have reprinted, particularly since we can advertise it in the Journal.

The Journal has, accordingly, printed the following which appeared first in its columns:

  A Bubble Pricked.
  The Threefold Menace.
  Open Letter To Clergymen.
  Liquor Against Suffrage.
  Suffrage and Temperance
  The Stage and Woman Suffrage.
  Votes and Athletics.
  Ballots and Brooms.
  Suffrage in Utah.
  Suffrage and Mormonism.
  My Mother and the Little Girl Next Door.
  Massachusetts Laws.
  Suffrage and Morals.
  Worth of a Vote.
  Jane Addams Testifies.
  A Campaign of Slander.

In addition to these, the Journal printed in 1915 200,000 postal cards on good stock with colored ink, especially calculated to win voters. In preparing them, every type of man from the point of view of his business or profession was considered. Their titles are as follows and indicate their character:

  If You Are A Working Man
  Working Men—Help.
  If You Are A Doctor.
  If You Are A Farmer.
  If You Are A Policeman.
  If You Are An Educator.
  If You Are A Postman.
  If You Are A Business Man.
  If You Are A Minister.
  If You Are A Traveling Man.
  If You Are A Fireman.
  If You Are Interested In Political Questions.
  A Statement By Judge Lindsey.
  An Object Lesson.
  Think On These Things.
  The Meaning Of The Suffrage Map.
  Arms Versus Armies.
  Do Women Want To Vote?

Suffrage literature divides into two kinds: that which must be inexpensive and very easily read, for the voter; and that which is designed for women who, like conservative college graduates and many other women, will be surely impressed with a more weighty, more obviously expensive-looking argument. We find that many want good-looking, well-prepared, convincing literature to send to those whom they are trying to convert. Practically all of the literature which the Journal has printed belongs to the second class.

=The Graveyard=

[Illustration: Wendell Phillips A Staunch Friend]

Every live newspaper office has as part of its necessary equipment What is familiarly known as "The Graveyard." Ours is a combination of the Research and Information Departments. It contains pictures of distinguished and leading suffragists in this country and abroad, biographical sketches of them, quotations from them and other suffragists, notable articles, criticisms, reviews and news of the movement which may be useful at some later date, a large amount of information and data and compilation of facts and figures, such as one needs at his fingers' ends in an office which does the kind of work that is being done in few places if anywhere else in the country. The files in this department include also a large amount of statistics and information regarding anti-suffrage activities, workers for the opposition, methods, amount of money spent, sources of income, and an index of the Journal from week to week.

Who was the first woman doctor, what college first opened its doors to women, what was the date of the first suffrage convention, how many times was equal suffrage submitted in Oregon before it was granted, what States in the Union have no form of suffrage for women whatever, who are the most distinguished men advocates of woman suffrage today, how many believers in equal suffrage are there in this country? These are some examples of the myriad questions that come constantly to the Journal for answer—usually at short notice and without a stamped envelope for reply.

Material for debates, speeches, articles for the press, chapters in books, copy to be read into the minutes of the Congress of the United States, refutation of anti-suffrage articles, answers to hundreds and thousands of objections to equal suffrage, questions of how it works, what women have achieved in science, art, literature,—to meet these with the least waste of time and energy is the end and aim of "The Graveyard." Practically all suffragists use it, but no one has ever contributed a penny toward its support, and no organization has ever made an appropriation to maintain it. It is simply another case of the willing mother and the thoughtless