VALUE

45 RISKS IN ADVERTISING 46 V. THE SCIENCE OF FORGETTING THE SKILLED ARTISAN 49 HOW THE ATTENTION WORKS 50 IRON FILINGS AND MENTAL MAGNETS 51 THE COMPARTMENT OF SUBCONSCIOUS FORGETFULNESS 52 MAKING EXPERIENCE COUNT 53 HOW HABITS ARE FORMED 54 VI. THE FALLACY OF MOST MEMORY SYSTEMS PRACTICE IN MEMORIZING INADEQUATE 59 TORTURE OF THE DRILL 60 REAL CAUSE OF FAILING MEMORY 62 THE MANUFACTURED INTEREST 63 MEMORY LURE OF A DESIRE 64 VII. A SCIENTIFIC MEMORY SYSTEM FOR BUSINESS SUCCESS IMPORTANCE OF ASSOCIATES 67 "CRAMMING" AND "WILLING" 68 BASIC PRINCIPLE OF THOUGHT-REPRODUCTION 69 METHODS OF PICK 70 SCIENTIFIC PEDAGOGY 71 HOW TO REMEMBER NAMES 72 FIVE EXERCISES FOR DEVELOPING OBSERVATION 74 INVENTION AND THOUGHT-MEMORY 77 THREE EXERCISES FOR DEVELOPING THOUGHT-MEMORY 79 HOW TO COMPEL RECOLLECTION 81 FORMATION OF CORRECT MEMORY HABITS 82 NOW! 83 PERSISTENCE, ACCURACY, DISPATCH 84 MEMORY SIGNS AND TOKENS 85 THE MENTAL COMBINATION REVEALED 86

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THE ELEMENTS OF MEMORY

Chapter I

THE ELEMENTS OF MEMORY

Four Special Memory Processes You have learned of the sense-perceptive and judicial processes by which your mind acquires its knowledge of the outside world. You come now to a study of the phenomenon of memory, the instrument by which your mind retains and makes use of its knowledge, the agency that has power to resurrect the buried past or power to enfold us in a Paradise of dreams more perfect than reality.

In the broadest sense, memory is the faculty of the mind by which we (1) retain, (2) recall, (3) picture to the mind's eye, and (4) recognize past experiences.

Memory involves, therefore, four elements, Retention, Recall, Imagination and Recognition.

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THE MENTAL TREASURE VAULT AND ITS LOST