O’CONNOR, Editor
Harlem and Bronx Section

Thorough newspaper man who has grown up with the Bronx and uptown New York. Writes editorials on local topics. Conducts “’ROUND UPTOWN” column. Edits a real neighborhood section.

Every day over 122,000 copies of the Evening Journal sold above 110th Street in Harlem, Bronx, Washington Heights and Westchester County include this section.

RICHARDSON WEBSTER, Editor
Brooklyn and Long Island Section

A “Dyed-in-the-Wool” Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent in Brooklyn’s civic, social and commercial life. Edits a section of real local news for Kings, Queens and Nassau Counties.

Every day over 234,000 copies of the Evening Journal include this section, which is thoroughly read in Long Island homes.

DR. FRANK CRANE, Philosopher

He knows the problems of the human race. Simplicity of thought and staunch adherence to an uncompromising philosophy of optimism distinguish the work of Dr. Frank Crane. His writings are helpful, encouraging, inspirational. His followers are legion. Thousands of Evening Journal readers in New York City and suburbs look forward to his daily articles. His wisdom marks the paths for a happy life.

“BILLY BENEDICK,” Society Editor

“Billy Benedick” ... who is he? He is a member of the most exclusive and highly placed society set of New York. His newsy quips and chatter about the doings of socially prominent men and women have established one of the most extensively read Society News Pages in New York. “Billy Benedick’s” identity is kept secret as his work would obviously be handicapped were it to be made public.

ELSIE ROBINSON, Author
“Listen World!”

Elsie Robinson is, like Dr. Crane, a philosopher ... but one would hardly call her gentle. She is brisk, though never brusque in setting forth her views. She likes to jog people out of mental ruts and, judging by her tremendous popularity among the countless thousands of Evening Journal readers throughout New York City and its suburbs, they like to have her do it. Her advice is sound and well taken.

HELEN ROWLAND, Author
“Meditations of a Wife”

Often referred to as America’s “Bernard Shaw,” and as America’s wittiest woman. Satire sparkles through her writings. Her observations on the foibles of men and women, the joys and sorrows of love and marriage, and the relief or the lack of it in divorce are always brilliant and entertaining, yet always “said with a smile.” Helen, like George Cohan, says: “I always leave ’em laughing when I say good-bye.”

WILLIAM WRIGHT, Financial Counselor
Investors’ Service Bureau

Thorough familiarity with the investment securities market has established him as an authority. Accuracy and informed judgment characterize his reports. In close contact with the financial world, he delves into the resources and development of corporate business. A keen student of finance, he is qualified to give sound and unbiased advice to countless thousands of Evening Journal readers annually.

DURING 1927

12,000

New York Evening Journal

readers addressed letters to

ILLIAM WRIGHT”

Seeking advice on investment problems

21% specified definite sums of money available for immediate investment—totaling approximately $10,000,000.

42% gave lists of securities already held, the market value conservatively estimated at $15,000,000.

More than 1,000 New York Evening Journal readers continue to write in every month for help in solving their problems. “William Wright” is giving these readers his helpful and expert advice every day, from his vast store of financial knowledge.

“RUTH MASON”, Cooking Expert
(Mrs. Ernest Hoftyzer)
Domestic Science

Good things to eat, recipes for cakes, pies and a variety of tempting dishes, appetizing menus, economical marketing, preserving—all these are a part of Ruth Mason’s articles in the Evening Journal. Tens of thousands of housewives read Ruth Mason’s helpful articles regularly and write to her for advice. Additional thousands listen-in to her cooking lectures broadcast over WHN and WPAP.

ONE ANNOUNCEMENT

on the

Evening Journal Cooking Page

BROUGHT 14,000 LETTERS

from Evening Journal Readers to

RUTH MASON