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ELENORE MEHERIN, Author

One of the most successful writers of serial stories for newspapers in the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire the imagination. All of these have appeared in the New York Evening Journal—more are expected. Elenore Meherin’s fiction grips and holds reader interest from first to last installment.

WILBUR C. WHITEHEAD
Auction Bridge Expert

One of the foremost authorities on the game of bridge. He “plays” a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead’s “Sound Auction Bridge” which appears in the New York Evening Journal.

MARGARET SANTRY
Director Radio Programmes

Countless thousands of homes in Metropolitan New York “tune-in” daily to New York Evening Journal Radio Programmes. Tens of thousands “listen-in” to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal.

JOHNNY FARRELL, Golf Expert
National Open Golf Champion

Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the “ancient and honorable” game tells Evening Journal readers how to improve their golf. New York golfers follow the champion’s expert advice exclusively in the Evening Journal.

MAUREEN ORCUTT, Golf Expert
Women’s Metropolitan Golf Champion

Women’s interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women’s sports. Women in New York and throughout the suburbs follow Maureen Orcutt’s articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf.

MME. MARIA JERITZA, Star of Opera
Writer on the Secrets of Beauty

Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women.

MRS. CORNELIUS BEECKMAN
Arbiter of Correct Social Manners

Mrs. Beeckman is one of America’s greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day.

DOROTHY FLACK, Artist Extraordinary
A Genius in the Portrayal of Women

One of America’s few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack’s charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal.

CHARLES A.L. REED, A.M., M.D.
Former President, American Medical Ass’n

Dr. Reed is one of America’s most distinguished medical men—he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal—their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes.

W.S. FARNSWORTH, Sports Editor
Famous Sports Writer of Outstanding Events