POWER OF
MENTAL IMAGERY

Being the Fifth of a Series of
Twelve Volumes on the Applications
of Psychology to the Problems of
Personal and Business
Efficiency

WARREN HILTON, A.B., L.L.B.

THE LITERARY DIGEST

The Society of Applied Psychology

COPYRIGHT 1914
BY THE APPLIED PSYCHOLOGY PRESS
SAN FRANCISCO

(Printed in the United States of America)

CONTENTS

Chapter

I. IMAGINATION AND RECOGNITIONPage

RECOGNIZING THE PAST AS PAST3

IMAGINATION, PAST, PRESENT AND FUTURE5

II. KINDS OF MENTAL IMAGES

VISUAL IMAGERY9

AUDITORY IMAGERY11

IMAGERY OF TASTE AND SMELL12

MUSCULAR AND TACTUAL IMAGERY13

PERSONAL DIFFERENCES IN MENTAL IMAGERY14

INVESTIGATIONS OF DOCTOR GALTON15

INVESTIGATIONS OF PROFESSOR JAMES16

INVESTIGATIONS OF PROFESSOR SCOTT21

III. HOW TO INFLUENCE OTHERS
      THROUGH MENTAL IMAGERY

A RULE FOR INFLUENCING OTHERS31

APPLICATION TO PEDAGOGY32

HOW TO SELL GOODS BY MENTAL IMAGERY33

A STUDY OF ADVERTISEMENTS34

THE WORDS THAT CREATE DESIRE35

A KEY FOR SELECTING A CALLING36

IV. HOW TO TEST YOUR MENTAL IMAGERY

FINDING OUT YOUR WEAK POINTS39

TESTS FOR VISUAL IMAGERY40

TESTS FOR AUDITORY AND OLFACTORY IMAGERY42

TESTS FOR IMAGERY OF TASTE AND TOUCH43

TESTS FOR IMAGERY OF HEAT AND COLD44

HOW TO CULTIVATE MENTAL IMAGERY45

V. THE CREATIVE IMAGINATION

THE PROCESS OF CREATIVE IMAGINATION49

BUSINESS AND FINANCIAL IMAGINATION50

HOW WEALTH IS CREATED51

THE KLAMATH PHILOSOPHY52

HOW MEN GET THINGS53

PREREQUISITES TO ACHIEVEMENT54

HOW TO TAKE RADICAL STEPS IN BUSINESS55

THE EXPANSION OF BUSINESS IDEALS57

RISING TO THE EMERGENCY58

THE CONSTRUCTIVE IMAGINATION59

LITTLE TASKS AND BIG TASKS60

WORKING UP A DEPARTMENT61

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