to advertise in the midst of landscapes or scenery, in such a way as to destroy or injure their beauty by introducing totally incongruous and relatively vulgar associations. Too many transactions of the sort have been perpetrated in our own country. The principle on which the thing is done is, to seek out the most attractive spot possible—the wildest, the most lovely, and there, in the most staring and brazen manner to paint up advertisements of quack medicines, rum, or as the case may be, in letters of monstrous size, in the most obtrusive colors, in such a prominent place, and in such a lasting way as to destroy the beauty of the scene both thoroughly and permanently.

Any man with a beautiful wife or daughter would probably feel disagreeably, if he should find branded indelibly across her smooth white forehead, or on her snowy shoulder in blue and red letters such a phrase as this: “Try the Jigamaree Bitters!” Very much like this is the sort of advertising I am speaking of. It is not likely that I shall be charged with squeamishness on this question. I can readily enough see the selfishness and vulgarity of this particular sort of advertising, however.

It is outrageously selfish to destroy the pleasure of thousands, for the sake of a chance of additional gain. And it is an atrocious piece of vulgarity to flaunt the names of quack nostrums, and of the coarse stimulants of sots, among the beautiful scenes of nature. The pleasure of such places depends upon their freedom from the associations of every day concerns and troubles and weaknesses. A lovely nook of forest scenery, or a grand rock, like a beautiful woman, depends for much of its attractiveness upon the attendant sense of freedom from whatever is low; upon a sense of purity and of romance. And it is about as nauseous to find “Bitters” or “Worm Syrup” daubed upon the landscape, as it would be upon the lady’s brow.

Since writing this I observe that two legislatures—those of New Hampshire and New York—have passed laws to prevent this dirty misdemeanor. It is greatly to their credit, and it is in good season. For it is matter of wonder that some more colossal vulgarian has not stuck up a sign a mile long on the Palisades. But it is matter of thankfulness too. At the White Mountains, many grand and beautiful views have been spoiled by these nostrum and bedbug souled fellows.

It is worth noticing that the chief haunts of the city of New York, the Central Park, has thus far remained unviolated by the dirty hands of these vulgar advertisers. Without knowing anything about it, I have no doubt whatever that the commissioners have been approached often by parties desiring the privilege of advertising within its limits. Among the advertising fraternity it would be thought a gigantic opportunity to be able to flaunt the name of some bug-poison, fly-killer, bowel-rectifier, or disguised rum, along the walls of the Reservoir; upon the delicate stone-work of the Terrace, or the graceful lines of the Bow Bridge; to nail up a tin sign on every other tree, to stick one up right in front of every seat; to keep a gang of young wretches thrusting pamphlet or handbill into every person’s palm that enters the gate, to paint a vulgar sign across every gray rock; to cut quack words in ditch-work in the smooth green turf of the mall or ball-ground. I have no doubt that it is the peremptory decision and clear good taste of the Commissioners alone, which have kept this last retreat of nature within our crowded city from being long ago plastered and daubed with placards, handbills, sign-boards and paint, from side to side and from end to end, over turf, tree, rock, wall, bridge, archway, building and all.