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قراءة كتاب Breeder Reaction
تنويه: تعرض هنا نبذة من اول ١٠ صفحات فقط من الكتاب الالكتروني، لقراءة الكتاب كاملا اضغط على الزر “اشتر الآن"
always gets all she can for her money."
The old man muttered, "I don't see taking funds from the lipstick campaign and splitting them off into little projects like this," he said. "Twenty-five thousand bucks would get you one nice spread in the Post, but what kind of a one-shot campaign would that be?"
I mumbled excuses, hung up and screamed for the pixie. My secretary said, "Who?"
"Little sexy-eyes. The Atomic Bath Powder girl."
Without her name it took an hour to dig her up, but she finally popped in, plumped down and began giggling. "You found out."
"How," I demanded, "did you arrange it?"
"Easy. Madame Elaine's in Paris. She gave you a free hand, didn't she?"
I nodded.
"Well, when you signed your okay on the Atummyc—"
"That was an interview voucher!"
"Not—exactly," she said ducking her head.
The damage was done. You don't get ahead in this game by admitting mistakes, and the production department was already packaging and labelling samples of Atummyc Bath Powder to send out to the distributors.

had to carve the $25,000 out of my lipstick budget and keep my mouth shut. When the ad copy came over from my firm I looked it over, shuddered at the quickie treatment they had given it and turned it loose. Things were beginning to develop fast in my lipstick department, and I didn't have time to chase the powder thing like I should have—since it was my name on the whole damned project.
So I wrote off the money and turned to other things.
We were just hitting the market with Madame Elaine Templeton's "Kissmet" when the first smell of smoke came my way. The pixie came into my office one morning and congratulated me.
"You're a genius!" she said.
"Like the Kissmet campaign, do you?" I said pleased.
"It stinks," she said holding her nose. "But Atummyc Bath Powder will pull you out of the hole."
"Oh, that," I said. "When does it go to market?"
"Done went—a month ago."
"What? Why you haven't had time to get it out of the lab yet. Using a foreign substance, you should have had an exhaustive series of allergy skin tests on a thousand women before—"
"I've been using it for two months myself," she said. "And look at me! See any rashes?"
I focussed my eyes for the first time, and what I saw made me wonder if I were losing my memory. The pixie had been a pretty little French pastry from the first, but now she positively glowed. Her skin even had that "radiant atomic look", right out of our corny, low-budget ad copy.
"What—have you done to yourself, fallen in love?"
"With Atummyc After Bath Powder," she said smugly. "And so have the ladies. The distributors are all reordering."
Well, these drug sundries houses have some sharp salesmen out, and I figured the bath powder must have caught them needing something to promote. It was a break. If we got the $25,000 back it wouldn't hurt my alibi a bit, in case the Kissmet production failed to click.
Three days later the old man called me from the New York branch of our agency. "Big distributor here is hollering about the low budget we've given to this Atummyc Bath Powder thing," he said. "He tells me his men have punched it hard and he thinks it's catching on pretty big. Maybe you better talk the Madame out of a few extra dollars."
"The Old Hag's in Europe," I told him, "and I'm damned if I'll rob the Kissmet Lipstick deal any more. It's mostly spent anyway."
The old man didn't like it. When you get the distributors on your side it pays to back them up, but I was too nervous about the wobbly first returns we were getting on the Kissmet campaign to consider taking away any of the unspent budget and throwing it into the bath powder deal.
The next day I stared at an order from a west coast wholesaler and began to