three magazines whose pictorial sections contain prints which are, broadly, just the sort of photographs the photographer in a medium-size town produces. The magazines are Popular Science, Illustrated World, and Popular Mechanics; despite their names, these magazines print photographs of a very general scope—more general than one would suppose. I have selected only photographs with short captions, or those with explanatory articles not more than two hundred or so words in length.

In Popular Science I find:

• An Apartment-House for Plants.
• A Hospital on Wheels.
• Potato-Gathering Made Easy.
• This Rudder Makes the Boat Behave.
• New Light for the Photographer.
• He Wears a Showcase.
• A Rubber Heel with a Noise.
• Milking Cows by Electricity.
• Anchoring Bricks to the Side of a House.
• Sketching on Fungus, One Artist's Hobby.
• Sampling the Soil.
• Making House-Wrecking Easy.
• A Machine that Harvests Crimson Clover Seed.
• Wheel-Guards that Save Life.
• Working Safely on High Voltage Lines.
• A Lake that has a Crust of Salt.
• Punching Your Votes.
• Your Money is Safe in this Bank-Tank.

In Illustrated World:

• Motorized Wheel-Chair for Invalids.
• Whirr of Motors Replaces Song of Cotton-Pickers.
• How Aristocrats of Dogdom Travel.
• Perform Marriage-Ceremony in Oil-Filling Station.
• Rail Motor-Trucks for Short-Line Road's Use.
• No More Backaches from the Lawn-Mower.
• Novel Arrangement of Air-Hose for Work-Benches.
• Largest Milk-Tank in the World.
• Comfortable Footrest for a Rustic Seat.
• Dog Hurt in Auto Accident Wears Wooden Leg.
• Street-Cars Adopt "Pay-As-You-Leave" System.
• Dentists' Scales for Weighing Mercury.
• Toy Makes Spelling Easy for Kiddies.
• Small Check-Book in Silver-Case.
• Nine-Story Building Collapses.
• Traveling Mail-Box on Interurban Car.
• Clever Method of Advertising Perfume.
• Makes Suit Out of Stamps.
• Wellesley Girls Have a "Sneezing Closet."
• Raising Chickens on a Back Porch.

In Popular Mechanics:

• Owner of Artificial Hands is Proud of Dexterity.
• Imperishable Burial Robes Shown on Living Models.
• Novelty Window-Sign Spells Words with Snowflakes.
• Imposing New Bridge at Jacksonville.
• Street-Sign Calls for Help if Robbers Invade Store.
• New Style Log-Cabin Built Like Stockade.
• Vines Completely Cover Office-Building.
• Beautiful Ice Stalagmites are Pranks of Jack Frost.
• Unique Wood-Sculptures are Work of a Decade.
• Electric Warehouse-Truck Performs Heavy Tasks.
• Hydraulic Jack Tears Up Street-Car Tracks.
• Man-Power Onion-Planter Sets an Acre a Day.
• Grotesque Images Reward Motor-Cycle Race Winners.
• Weak Derrick Starts Work of Steel-Building.
• Concrete Logging Piers are Used in Lumber-Industry.
• World's Largest Clock Keeps Accurate Time.
• Grotesque Face on Auto Advertises Carnival.
• River-Bed Proves to be a Rich Coal-Mine.
• Outlets of Odd Shapes Made for Irrigation.
• Unusual Park-Playground Built in Circus-Form.
• Giant Vase, Lawn-Ornament, is Made of Concrete.
• Old Silo in Railroad-Yard Houses Little Store.
• Street Rises so Abruptly Four Flights of Steps are Necessary.
• Church Uses Bill-Board to "Sell" Scriptures.

This wide variety of subjects cannot but serve to show that even in very small towns there are many opportunities for salable pictures. More than that, there are markets for prints of:

If you live in a large city you have the additional opportunities to obtain photographs such as are published in the Mid-Week Pictorial and the Illustrated Review, and also in some of the large national magazines and in the rotogravure-sections of the leading Sunday newspapers. Although the large city offers more opportunities for photographs of celebrities and such, there is much competition. The photographer in an average-size city may not have frequent opportunities for photographs of renowned persons; but he has many other chances for salable photographs, which evens up things.

Sometimes, a notable person does come to town; but I would no more presume to tell you here to camp on his trail than I would dare to remark to a duck-hunter: "Pardon me, old man, but you'd better pull your trigger. There's a bird right where you've pointed your gun."

IV

WHAT NOT TO PHOTOGRAPH

Knowing what to photograph is no more important than knowing what not to photograph. I cannot show you so easily by example the kind of photographs editors will not buy; for a search of any number of magazines will fail to unearth such examples.

Experience is an expensive school; but, sometimes, the others are closed because of lack of patronage. It would seem that when you learn what to photograph you should learn automatically what not to photograph; and, indeed, you should; but you don't. However, there is another way. After sending a photograph to a score of publications, and after the photograph is returned from the same score of publications, you may truthfully say: "Well, I've discovered one thing that those editors don't want."

Editors have very clear reasons why they don't buy certain kinds of photographs. The editor is there to produce a live, newsy, unusual publication. He buys only live, newsy, unusual photographs. What could be simpler?

Publications do not want photographs which are similar to other photographs that they have already printed. The reason is obvious. To take an example from my