journals, Juvenile, Religious, Outdoor, Photographic, Theatrical, Musical, Art, and Trade publications. The following notes generalize the needs of each of these fields.

General Magazines

This excludes most fiction magazines; those which do use photographic illustrations buy the work of professional studios already established and perhaps specializing in that type of illustrating. The beginner may develop into one of these illustrators—many magazines use them, as Love Stories, Cosmopolitan for special articles, National Pictorial Monthly, etc.,—but these markets are not open to the free-lance photographer.

Current History, Times Building, New York, New York, is an example of a news-magazine which uses timely photographs of wide interest.

The Literary Digest is of similar nature, but this second magazine does not buy photographs from the open market.

The Curtis Publishing Company occasionally uses photographs of a scenic or artistic nature as fillers. These magazines comprise The Saturday Evening Post, The Ladies' Home Journal, The Country Gentleman. These are always available, and a glance through several numbers of each will disclose the type of photograph wanted.

Grit, Williamsport, Pennsylvania, uses many photographs, and short articles written around them. This publication wants common, human-interest subjects treated carefully.

The needs of The Illustrated World, Popular Mechanics and Popular Science have been made very clear in previous portions of this book.

The Scientific American always wants photographs of new inventions of wide interest, accompanied by brief articles. Address 233 Broadway, New York, New York.

Physical Culture, 119 West 40th Street, New York, New York, always wants photographs of persons having splendid physical development. A glance through this magazine will disclose the types of poses desired. Straight front, back, etc., views are never used; action in the picture is essential.

Women's Magazines

These magazines use generally pictures of home improvements, remodelling of residences, flower gardens of unusual variety, and use short illustrated articles on house-building, interior decoration, rugs, gardens, domestic science, etc. The magazines listed below are only a few of the many which use photographs and illustrated articles of interest to women.

The Ladies' Home Journal, Philadelphia, Pa.; the Woman's Home Companion, New York; the Delineator, New York, and Good Housekeeping, New York, are all generally fiction magazines with a homey flavor which do not offer a good market for separate photographs or short illustrated articles, although they are in the market for suitable material of this sort, in a limited way. Others are:

American Cookery, 221 Columbia Ave., Boston.

Better Times, 70 Fifth Ave., New York.

Canadian Home Journal, 71 Richmond St., West, Toronto, Ontario, Canada.

Farm and Home, Springfield, Mass.

Mother's Magazine, 180 No. Wabash Ave., Chicago.

New England Homestead, Springfield, Mass.

Vogue, 19 West 44th St., New York, uses exclusive photographs of society in New York, Newport, etc.; photographs of handsome homes of well-known society people, beautiful and unusual gardens, etc.

Woman's Weekly, 431 So. Dearborn St., Chicago, uses short articles of home interest, illustrated.

Farm Journals

The needs of farm journals are specific. They form an important division of published magazines, and a large one which uses a great amount of material. Articles on farm improvements, etc., are always used, and photographs also. A conjunction of the two, in an illustrated article, forms a much more marketable commodity. The farm work is composed of many divisions—agriculture, bee culture, botany, breeding, cheese-making, etc. The following are a representative few of the agricultural markets which are always buying material:

American Agriculturist, 315 Fourth Ave., New York.

American Bee Journal, Hamilton, Ill.

American Botanist, Joliet, Ill.

American Breeder, 225 West 12th St., Kansas City, Mo.

American Farming, 537 So. Dearborn St., Chicago.

American Forestry, 1410 H St., Washington, D.C.

American Fruit Grower, State Lake Bldg., Chicago.

American Poultry Journal, 542 So. Dearborn St., Chicago.

American Seedsman, Chicago, Ill.

Bean-Bag, Syndicate Trust Bldg., St. Louis, Mo., is devoted to the bean industry.

Canadian Countryman, 154 Simcoe St., Toronto, Ontario, Canada; material of Canadian interest.

Country Gentleman, Independence Square, Philadelphia.

Dairy Farmer, Waterloo, Iowa.

Farm and Fireside, 381 Fourth Ave., New York.

Farm Journal, Philadelphia, Pa.

The Horse World, 1028-30 Marine Bldg., Buffalo, New York.

Jewish Farmer, 174 Second Ave., New York.

Kennel Advocate, 636 Market St., Sierra Madre, Cal.

The Milk Magazine, Waterloo, Iowa.

National Alfalfa Journal, Otis Building, Chicago.

Orchard and Farm, 1111 So. Broadway, Los Angeles, Cal.

Potato Magazine, Room 605, 139 No. Clark St., Chicago.

Power Farming, St. Joseph, Mich.

Rabbitcraft and Small Stock Journal, Lamoni, Iowa.

Southern Agriculturist, Nashville, Tenn.

Wallace's Farmer, Des Moines, Iowa.

Juvenile Publications

Almost every magazine uses juvenile material, and there are many that specialize in it. The following markets use the well-known type of photograph and illustrated article which are of interest—travel, how-to-make-it, etc. A great field is open here to picturized activities of boys.

The American Boy, 142 Lafayette Blvd., Detroit, Mich.

Boy's Magazine, Scarsdale, N.Y.

Classmate, 420 Plum St., Cincinnati, Ohio.

Forward, Witherspoon Bldg., Philadelphia.

Girl's World, 1701 Chestnut St., Philadelphia.

Junior Christian Endeavor World, 31 Mt. Vernon St., Boston, Mass.

Kind Words, Nashville, Tenn.

Open Road, 248 Boylston St., Boston.

St. Nicholas Magazine, 353 Fourth Ave., New York.

Youth's Companion, 881 Commonwealth Ave., Boston, Mass.

Religious Papers

Religious publications are not given to printing many photographs, although there is a market of appreciable size here. This field is a difficult one to generalize upon, but the following may be taken as such a list:

Adult Student, Nashville, Tenn.

American Messenger, 101 Park Avenue, New York, New York.

Christian Advocate, 810 Broadway, Nashville, Tenn.

Christian Endeavor World, 31 Mt. Vernon St., Boston, Mass., uses photographic covers.

David C. Cook Company, Elgin, Illinois, publishes about forty magazines, which use a great amount of photographs and illustrated material.

Epworth Herald, 740 Rush St., Chicago.

Front Rank, 2710 Pine St., St. Louis, Mo.

Lookout, Cincinnati, Ohio, uses photographs for covers.

The Missionary, Apostolic Mission House, Brookland, Washington, D.C.

Sunday School World, 1816 Chestnut St., Philadelphia.

The Watchword, Otterbein Press, Dayton, Ohio.

Outdoor Magazines

Here is a group of magazines which is deeply interested in unusual fishing-trips, hunts, and