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قراءة كتاب The Romance of a Great Store
تنويه: تعرض هنا نبذة من اول ١٠ صفحات فقط من الكتاب الالكتروني، لقراءة الكتاب كاملا اضغط على الزر “اشتر الآن"
The Romance of a
Great Store
by Edward Hungerford
Author of
"The Personality of American Cities," "The Modern Railroad," etc.
Illustrated by
Vernon Howe Bailey
New York
Robert M. McBride & Company
1922
COPYRIGHT, 1922, BY
ROBERT M. MCBRIDE & CO.
Printed in the United States of America
Published, 1922
To
the Men and Women
of
The Great Macy Family
Whose Fidelity and Interest,
Whose Enthusiasm and Ability
Have Upbuilded
A Lasting Institution of Worth
in
The Heart of a Vast City
This Book is Affectionately Dedicated
by its Author.
E. H.
CONTENTS
| CHAPTER | PAGE | |
| Introduction | ix | |
| Yesterday | ||
| I. | The Ancestral Beginnings of Macy's | 3 |
| II. | The New York That Macy First Saw | 7 |
| III. | Fourteenth Street Days | 31 |
| IV. | The Coming of Isidor and Nathan Straus | 47 |
| V. | The Store Treks Uptown | 63 |
| Today | ||
| I. | A Day in a Great Store | 87 |
| II. | Organization in a Modern Store | 109 |
| III. | Buying to Sell | 145 |
| IV. | Displaying and Selling the Goods | 163 |
| V. | Distributing the Goods | 185 |
| VI. | The Macy Family | 201 |
| VII. | The Family at Play | 233 |
| Tomorrow | ||
| I. | In Which Macy's Prepares to Build Anew | 255 |
| II. | L'Envoi | 279 |
ILLUSTRATIONS
| The New York to Which Macy Came—in 1858 | Frontispiece |
| FACING PAGE | |
| The Beginnings of Macy's | 18 |
| The Fourteenth Street Store of Other Days | 34 |
| The Herald Square of Ante-Macy Days | 66 |
| The Macy's of Today | 82 |
| Where Milady of Manhattan Shops | 114 |
| The Science of Modern Salesmanship | 210 |
| The Summer Home of the Macy Family | 242 |
Introduction
"Caveat emptor," the Romans said, in their day.
"Let the Buyer beware," we would read that phrase, today.
For nearly four thousand years, perhaps longer, caveat emptor ruled