قراءة كتاب The History of Signboards From the Earliest Times to the Present Day
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The History of Signboards From the Earliest Times to the Present Day
the Brazen Serpent, and all the prints, letters, furniture,” etc.—Dibdin’s Typ. Ant., vol. iv. p. 6.
As we observed above, directly signboards were generally adopted, quaintness became one of the desiderata, and costliness another. This last could be obtained by the quality of the picture, but, for two reasons, was not much aimed at—firstly, because good artists were scarce in those days; and even had they obtained a good picture, the ignorant crowd that daily passed underneath the sign would, in all probability, have thought the harsh and glaring daub a finer production of art than a Holy Virgin by Rafaelle himself. The other reason was the instability of such a work, exposed to sun, wind, rain, frost, and the nightly attacks of revellers and roisters. Greater care, therefore, was bestowed upon the ornamentation of the ironwork by which it was suspended; and this was perfectly in keeping with the taste of the times, when even the simplest lock or hinges could not be launched into the world without its scrolls and strapwork.
The signs then were suspended from an iron bar, fixed either in the wall of the house, or in a post or obelisk standing in front of it; in both cases the ironwork was shaped and ornamented with that taste so conspicuous in the metal-work of the Renaissance period, of which many churches, and other buildings of that period, still bear witness. In provincial towns and villages, where there was sufficient room in the streets, the sign was generally suspended from a kind of small triumphal arch, standing out in the road, partly wood, partly iron, and ornamented with all that carving, gilding, and colouring could bestow upon it, (see description of White-Hart Inn at Scole.) Some of the designs of this class of ironwork have come down to us in the works of the old masters, and are indeed exquisite.
Painted signs then, suspended in the way we have just pointed out, were more common than those of any other kind; yet not a few shops simply suspended at their doors some prominent article in their trade, which custom has outlived the more elegant signboards, and may be daily witnessed in our streets, where the ironmonger’s frying-pan, or dust-pan, the hardware-dealer’s teapot, the grocer’s tea-canister, the shoemaker’s last or clog, with the Golden Boot, and many similar objects, bear witness to this old custom.
Lastly, there was in London another class of houses that had a peculiar way of placing their signs—viz., the Stews upon the Bankside, which were, by a proclamation of 37 Hen. VIII., “whited and painted with signs on the front, for a token of the said houses.” Stow enumerates some of these symbols, such as the Cross-Keys, the Gun, the Castle, the Crane, the Cardinal’s Hat, the Bell, the Swan, &c.
Still greater variety in the construction of the signs existed in France; for besides the painted signs in the iron frames, the shopkeepers in Paris, according to H. Sauval, (“Antiquités de la Ville de Paris,”) had anciently banners hanging above their doors, or from their windows, with the sign of the shop painted on them; whilst in the sixteenth century carved wooden signs were very common. These, however, were not suspended, but formed part of the wooden construction of the house; some of them were really chefs-d’œuvres, and as careful in design as a carved cathedral stall. Several of them are still remaining in Rouen and other old towns; many also have been removed and placed in various local museums of antiquities. The most general rule, however, on the Continent, as in England, was to have the painted signboard suspended across the streets.
An observer of James I.’s time has jotted down the names of all the inns, taverns, and side streets in the line of road between Charing Cross and the old Tower of London, which document lies now embalmed amongst the Harl. MS., 6850, fol. 31. In imagination we can walk with him through the metropolis:—
“On the way from Whitehall to Charing Cross we pass: the White Hart, the Red Lion, the Mairmade, iij. Tuns, Salutation, the Graihound, the Bell, the Golden Lyon. In sight of Charing Crosse: the Garter, the Crown, the Bear and Ragged Staffe, the Angel, the King Harry Head. Then from Charing Cross towards ye cittie: another White Hart, the Eagle and Child, the Helmet, the Swan, the Bell, King Harry Head, the Flower-de-luce, Angel, the Holy Lambe, the Bear and Harroe, the Plough, the Shippe, the Black Bell, another King Harry Head, the Bull Head, the Golden Bull, ‘a sixpenny ordinarye,’ another Flower-de-luce, the Red Lyon, the Horns, the White Hors, the Prince’s Arms, Bell Savadge’s In, the S. John the Baptist, the Talbot, the Shipp of War, the S. Dunstan, the Hercules or the Owld Man Tavern, the Mitar, another iij. Tunnes Inn, and a iij. Tunnes Tavern, and a Graihound, another Mitar, another King Harry Head, iij. Tunnes, and the iij. Cranes.”
Having walked from Whitechapel “straight forward to the Tower,” the good citizen got tired, and so we hear no more of him.
In the next reign we find the following enumerated by Taylor the water-poet, in one of his facetious pamphlets:—5 Angels, 4 Anchors, 6 Bells, 5 Bullsheads, 4 Black Bulls, 4 Bears, 5 Bears and Dolphins, 10 Castles, 4 Crosses, (red or white,) 7 Three Crowns, 7 Green Dragons, 6 Dogs, 5 Fountains, 3 Fleeces, 8 Globes, 5 Greyhounds, 9 White Harts, 4 White Horses, 5 Harrows, 20 King’s Heads, 7 King’s Arms, 1 Queen’s Head, 8 Golden Lyons, 6 Red Lyons, 7 Halfmoons, 10 Mitres, 33 Maidenheads, 10 Mermaids, 2 Mouths, 8 Nagsheads, 8 Prince’s Arms, 4 Pope’s Heads, 13 Suns, 8 Stars, &c. Besides these he mentions an Adam and Eve, an Antwerp Tavern, a Cat, a Christopher, a Cooper’s Hoop, a Goat, a Garter, a Hart’s Horn, a Mitre, &c. These were all taverns in London; and it will be observed that their signs were very similar to those seen at the present day—a remark applicable to the taverns not only of England, but of Europe generally, at this period. In another work Taylor gives us the signs of the taverns[17] and alehouses in ten shires and counties about London, all similar to those we have just enumerated; but amongst the number, it may be noted, there is not one combination of two objects, except the Eagle and Child, and the Bear and Ragged Staff. In a black-letter tract entitled “Newes from Bartholomew Fayre,” the following are named:—