href="@public@vhost@g@gutenberg@html@files@45249@[email protected]#Plate2" class="pginternal" tag="{http://www.w3.org/1999/xhtml}a">Bush, their tavern-sign, gave rise to the proverb, “Vino vendibili suspensa hedera non opus est;” and hence we derive our sign of the Bush, and our proverb, “Good Wine needs no Bush.” An ansa, or handle of a pitcher, was the sign of their post-houses, (stathmoi or allagæ,) and hence these establishments were afterwards denominated ansæ.[4] That they also had painted signs, or exterior decorations which served their purpose, is clearly evident from various authors:—

These Roman street pictures were occasionally no mean works of art, as we may learn from a passage in Horace:—

Cicero also is supposed by some scholars to allude to a sign when he says:—

“Jam ostendamcujus modi sis: quum ille ‘ostende quæso’ demonstravi digito pictum Gallum in Mariano scuto Cimbrico, sub Novis, distortum ejectâ linguâ, buccis fluentibus, risus est commotus.”[7]

Pliny, after saying that Lucius Mummius was the first in Rome who affixed a picture to the outside of a house, continues:—

“Deinde video et in foro positas vulgo. Hinc enim Crassi oratoris lepos, [here follows the anecdote of the Cock of Marius the Cimberian] . . . In foro fuit et illa pastoris senis cum baculo, de qua Teutonorum legatus respondit, interrogatus quanti eum æstimaret, sibi donari nolle talem vivum verumque.”[8]

Fabius also, according to some, relates the story of the cock, and his explanation is cited:—“Taberna autem erant circa Forum, ac scutum illud signi gratia positum.”[9]

But we can judge even better from an inspection of the Roman signs themselves, as they have come down to us amongst the ruins of Herculaneum and Pompeii. A few were painted; but, as a rule, they appear to have been made of stone, or terra-cotta relievo, and let into the pilasters at the side of the open shop-fronts. Thus there have been found a goat, the sign of a dairy; a mule driving a mill, the sign of a baker, (plate 1.) At the door of a schoolmaster was the not very tempting sign of a boy receiving a good birching. Very similar to our Two Jolly Brewers, carrying a tun slung on a long pole, a Pompeian public-house keeper had two slaves represented above his door, carrying an amphora; and another wine-merchant had a painting of Bacchus pressing a bunch of grapes. At a perfumer’s shop, in the street of Mercury, were represented various items of that profession—viz., four men carrying a box with vases of perfume, men occupied in laying out and perfuming a corpse, &c. There was also a sign similar to the one mentioned by Horace, the Two Gladiators, under which, in the usual Pompeian cacography, was the following imprecation:—Abiat Venerem Pompeiianama iradam qui hoc læserit, i.e., Habeat Venerem Pompeianam iratam, &c. Besides these there were the signs of the Anchor, the Ship, (perhaps a ship-chandler’s,) a sort of a Cross, the Chequers, the Phallus on a baker’s shop, with the words, Hic habitat felicitas; whilst in Herculaneum there was a very cleverly painted Amorino, or Cupid, carrying a pair of ladies’ shoes, one on his head and the other in his hand.

It is also probable that, at a later period at all events, the various artificers of Rome had their tools as the sign of their house, to indicate their profession. We find that they sculptured them on their tombs in the catacombs, and may safely conclude that they would do the same on their houses in the land of the living. Thus on the tomb of Diogenes, the grave-digger, there is a pick-axe and a lamp; Bauto and Maxima have the tools of carpenters, a saw, an adze, and a chisel; Veneria, a tire-woman, has a mirror and a comb:—then there are others who have wool-combers’ implements; a physician, who has a cupping-glass; a poulterer, a case of poultry; a surveyor, a measuring rule; a baker, a bushel, a millstone, and ears of corn; in fact, almost every trade had its symbolic implements. Even that cockney custom of punning on the name, so common on signboards, finds its precedent in those mansions of the dead. Owing to this fancy, the grave of Dracontius bore a dragon; Onager, a wild ass; Umbricius, a shady tree; Leo, a lion; Doleus, father and son, two casks; Herbacia, two baskets of herbs; and Porcula, a pig. Now it seems most probable that, since these emblems were used to indicate where a baker, a carpenter, or a tire-woman was buried, they would adopt similar symbols above ground, to acquaint the public where a baker, a carpenter, or a tire-woman lived.

We may thus conclude that our forefathers adopted the signboard from the Romans; and though at first there were certainly not so many shops as to require a picture for distinction,—as the open shop-front did not necessitate any emblem to indicate the trade carried on within,—yet the inns by the road-side, and in the towns, would undoubtedly have them. There was the Roman bush of evergreens to indicate the sale of wine;[10] and certain devices would doubtless be adopted to attract the attention of the different classes of wayfarers, as the Cross for the Christian customer,[11] and the Sun or the Moon for the pagan. Then we find various emblems, or standards, to court respectively the custom of the Saxon, the Dane, or the Briton. He that desired the patronage of soldiers might put up some weapon; or, if he sought his customers among the