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قراءة كتاب Chambers's Edinburgh Journal, No. 445 Volume 18, New Series, July 10, 1852

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Chambers's Edinburgh Journal, No. 445
Volume 18, New Series, July 10, 1852

Chambers's Edinburgh Journal, No. 445 Volume 18, New Series, July 10, 1852

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the whole twenty. The light, easy, and pleasant occupations are those most apt to be beset by superfluous hands. Shopkeeping is generally easy, and often pleasant; hence the excessive number of individuals applying themselves to it. In the difficulties of the case, conspicuousness of situation, extravagant decoration, and abundant advertising, are resorted to, as means of obtaining a preference. Many, to help out profits, resort to tricks and cheating. The expense thus incurred, above what is necessary, in distributing certain goods, must be enormous. To bring most articles to the hands of the consumer should be a simple business. Every member of the public must feel that his clothes will be as good, coming from a wareroom on a third floor at L.30 a year, as from a flashy corner shop which costs L.300. He will feel that to make him buy a new hat when he needs one, it is not necessary that an advertising van should be continually rumbling along the streets. His tea and sugar from the nearest grocer cannot be any better because of there being fifty other grocers within two miles of his residence, and forty of these not required. Yet, by reason of the great competition in nearly all trades, these vast expenses, which do nothing for the public, are continually incurred. Means misapplied are means lost. The community is just so much the poorer. And we must pronounce the superfluous shopkeepers, those who live by the rents of fine shops, and those who are concerned in the business of advertising beyond what is strictly necessary for the information of the public, as incumbrances on the industry of the country.

One unfortunate concomitant of competition is, that it prompts in the individual trader an idea which places him in a false position towards the general interest. It is the general interest that all things fit for use should be abundant; but when a man is concerned in producing any of those things, he sees it to be for his immediate interest that they should be scarce, because what he has to sell will then bring a greater price. It is the general interest that all useful things should be produced and distributed as cheaply as possible; but each individual producer and distributer feels that the dearer they are, it is the better for him. It is thus that a trade comes to regard itself as something detached from the community; that a man also views his peculiar trading interest as a first principle, to which everything else must give way. It might, indeed, be easily shewn, that whatever is good for the whole community, must be in the long-run beneficial to each member. He either cannot look far enough for that, or he feels himself unable to dispense with the immediate benefit from that which is bad for the public. In short, each trade considers the world as living for it, not it as living for the world—a mistake so monstrous, that there is little reason to wonder at the enormous misexpenditure to which it gives rise.

The idea essentially connected with these false positions, that because there are certain persons in a trade in a particular place, they ought to be there, and that the primary consideration regarding them is how to enable them to continue living by that trade—as if they were fixed there by some decree of Providence—is one of the most perverse and difficult to deal with in political economy. The assertion of any principle ruling to the contrary purpose, seems to the multitude of superficial thinkers as a kind of cruelty to the persons, the severity of the natural law being, by an easy slide of thought, laid to the charge of the mere philosopher who detects and announces its operation. In reality, those are the cruel people who would contentedly see a great number of their fellow-creatures going on from year to year in a misery, which, being brought upon themselves by ignorance, and the want of a right spirit of enterprise, can only be banished or lessened by their being rightly informed, and induced to enter upon a proper course.

If there were a right knowledge and just views of these subjects diffused through the community, a man would be ashamed to enter upon a business in which a sufficient number of persons was already engaged, knowing that he was thereby trifling with his time and fortunes, and perhaps encouraging in himself a love of ease, or some other desire which he was not entitled to gratify. He would rather go to some new country, where he might eat in rough independence the rewards of an actual toil. What is really required, however, is not that men should leave their own country, but enter upon such pursuits there as may preserve an equal instead of an unequal distribution of industry throughout the various fields in which there is something to be done for the general advantage. Distribution should be less a favourite department, and production more so. With more producers and fewer distributers, the waste we have endeavoured to describe would be so far saved, and there would be fewer miserable people on the earth.

Even amidst all the delusions which prevail upon the subject, it is curious to observe that there is a strong current towards a rectification of what is amiss. The interests of the individual, which produce so much fallacy, after all bring a correction. The active, original-minded tradesman, seeing that, with an ordinary share of the entire business of his department, he can scarcely make bread and butter, bethinks him of setting up a leviathan shop, in which he may serve the whole town with mercery at a comparatively small profit to himself, looking to large and frequent returns for his remuneration. The public, with all its sentimentalisms, never fails to take the article, quality being equal, at the lowest price, and accordingly the leviathan dealer thrives, while nearly all the small dealers are extirpated. Now this is a course of things which produces partial inconveniences; but its general effect is good. It lessens the cost of distribution for the consumer, and it decides many to take to new and more hopeful courses, who otherwise might cling to a branch of business that had become nearly sapless. Underselling generally has the same results. When in a trade in which distribution usually costs 43 per cent., one man announces himself as willing to lessen this by 15 or 20 per cent., his conduct is apt to appear unbrotherly and selfish to the rest; but the fact is, that for goods of any kind to cost 43 per cent., in mere distribution, is a monstrosity; and he who can in any measure lessen that cost, will be regarded by the community as acting in the spirit of a just economy, and as deserving of their gratitude. These may be considered as the rude struggles of competition towards a righting of its own evils. The public sees two selfishnesses working in the case, and it naturally patronises that which subserves its own interest.

The waste arising from an over-costly system of distribution, will probably lead to other correctives of even a more sweeping kind than that of underselling, or the setting up of leviathan shops. For the greater number of the articles required for daily use, men begin to find that a simple co-operative arrangement is sufficient. A certain number agree to combine in order to obtain articles at wholesale prices; after which a clerk, shopman, and porter suffice to distribute them. They thus save, in many trades, as much as 15 per cent. So far from their being under any peculiar disadvantage as to the quality of the articles, they are rather safer than usual in that respect; and indeed a freedom from the danger of getting adulterated or inferior goods is one of the recommendations of the system. It would probably extend more rapidly, were it not for the difficulties attending the law of partnership, which, however, will in all likelihood be speedily removed.

We make these remarks on distribution mainly in the hope of saving individuals from entering upon a career in which, not being truly useful to their fellow-creatures, they have little to expect of good for

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